Some of our friends
Some of our recognition
Earned Campaigns
DEGREE: DEAR FITNESS INDUSTRY
81% of people with disabilities say they don’t feel welcome in fitness spaces such as gyms or yoga and pilates studios. Degree, the world’s #1 antiperspirant, support, took this challenge head on with Dear Fitness Industry, an initiative that calls for more representation in the fitness industry by encouraging those companies such as Equinox, Peloton, etc...to hire trainers with disabilities.
SPORTS ILLUSTRATED SWIM: PAY WITH CHANGE
On the 58th anniversary of its first print issue, Sports Illustrated Swimsuit announced a new advertising mandate: Only brands driving gender equality forward will be featured in the magazine’s coveted annual print issue and across its digital channels. This is Pay With Change, the first-ever media buy paid for with change, not money.
ALLEGRA: AIRWAYS
To help allergy sufferers move freely and breathe easy, we created Allegra Airways, the world’s first navigation tool for finding real-time walking and cycling routes with better air quality.
Experiential
HP: DREAMLAND
A Coachella immersive activation featuring a massive 360° projection dome and creative lounge powered by HP technology - blending music, art, and tech to engage over 50,000 festival-goers and generate major social buzz.
TACO BELL: HOTEL
We created a one-of-a-kind, award-winning hospitality experience designed to reward Taco Bell’s superfine and inspire social sharing every step of the way, both online and IRL.
HAWAII TOURISM: HixNY
To help inspire New Yorkers to start seeing Hawai’i as a modern vacation destination, we brought a genuine and immersive Hawaii experience right to their doorstep.
Our name​
For the 25 years I’ve known my co-founder, Billy, anytime I got jammed up on a project due to things taking too long, being way too expensive or any number of other layers and logistics, I’d always say, “you know what, my friend Billy can knock this out for us, and it will be incredible.” And it always was.
Billy and I started this because we believe working with talented friends like that is the only way to get things done. If you have a friend(s) like this, then you understand the meaning of our name.
If you don’t, well, you should really meet my friend Billy.
